With 2017's primary season behind us, it is a good time to revisit the core message of your campaign that way you can begin to sell your vision to an entirely new set of voters - those voting in the general election.
For campaigns that have primary elections, there are two separate campaign calendars. The first is the start of the campaign until the primary, and the second is the general election race. Strategies that don't markedly shift their messaging, targeting and infrastructure ahead of the general election will fail because the goal for reaching primary voters is entirely different from that of building concensus among the mainstream voters awaiting the booths comes November.
#RoboCentProTip: Ask yourself what the "central sell" is to general election voters. Write it down. Run it by your campaign consultant and campaign manager. Refine it. This should answer the question: "What is the one reason to vote for my campaign over the opposing candidate's in November?
Build your four and a half month general election campaign stretch around that idea.
Below are quick guidelines in designing the 2nd act of your campaign in order to appeal to and win over general election voters.
Primary Voters want principle, General Election voters choose poise. It is well documented that the most rock-ribbed conservatives or die-hard progressives do not need political results to keep voting in their blocs' candidates. For mainstream elections, however, you must appeal as the sensible and passionate leader who will cut through noise and get results.
Primary Campaigns sell best via grassroots activity, General Election campaigns need the air. Elevate your campaign using the resources of an accomplished politician. RoboCalls, radio and even some TV spots will help. Data shows that RoboCalls replace the cost of individual voter outreach programs with the same personal feel for far less the cost. Without employing RoboCalls, you are tossing a major advantage to your opponent.
Come back next Monday for another great blog on how to win campaigns, and for visiting us THIS WEEK use code: 15POLLS in order to get 15% off any RoboCall this week, minimum $200 order.