RoboCalls are automated calls that are sent to landline phones only

What is a RoboCall?

RoboCalls have been proven to be one of, if not THE, most affordable and effective way for political organizations to make contact with their voters. RoboCalls are a political campaign’s bread and butter.

How RoboCalls Work

So you know that RoboCalls are a proven, affordable, and effective way of reaching thousands of voters during a political campaign. But how exactly do they work?

A RoboCall is automated. When a landline is dialed using a RoboCall, a prerecorded message is played either to a live recipient or to an answering machine. After the automated call has dialed the phone number and the callee (person being called) answers the phone, they’ll hear the automated recording.

RoboCent’s Unique Approach

Many people assume that all RoboCalls are the same, meaning they use the same voice, same technology, etc. However, that’s not the case with RoboCent. We create a unique recording that’s targeted specifically to a target voter “universe.”

So when our callees answer the phone, they’ll hear an automated recording that’s more relevant either to them or to the political campaign creating the RoboCall recording.

Voice Over Internet Protocol (VoIP)

RoboCent’s AutoDialers deliver messages with incredibly clear quality. How? We use VoIP phones, or voice over internet protocol. A quick explanation of VoIP phones is that they use a technology that makes uses the internet, as opposed to a landline phone that’s bound to a specific location, in order to make and receive calls.

VoIP vs Landline Phones

We already explained what a VoIP phone is, but it’s worth going into a little more detail. When you’re using VoIP, as long as you have an internet connection, you can make and receive phone calls. This means that you’ll be able to make and receive calls regardless of where you are, whether that’s an area with no traditional phone service, or if you’re on an airplane, train, etc.

Another great thing about VoIP is that using a business app, you can use your VoIP phone number and turn any mobile device or your computer into a VoIP phone. This gives you a lot more freedom to make mass calls than if you were tied to your desk via a landline phone.

VoIP calls also tend to have a better sound/voice quality than calls made from landlines. When you’re trying to get out as many calls as possible and relay important messages, like during a political campaign, you can see why this would be a huge benefit.

What are RoboCalls Best For?

RoboCalls can serve a lot of purposes, but there are some major ones, specifically related to political campaigns, that we’ll list here:

  • RoboCalls increase name ID and identify a candidate’s stance on issues;
  • They quickly inform voters of a new endorsement, or endorse another candidate;
  • They call out opponents with an attack ad against their stance or voting record.

Why Choose RoboCent for RoboCalls?

RoboCent surpasses our competitors in many areas. When you’re trying to win an election and get your name and information out to as many people as possible, you’ll want to go with the best to help you get there.

Here are some of the biggest, most meaningful ways RoboCent does that:

  • Most cost-effective means of voter contact;
  • Most affordable pricing in the industry;
  • Fast, reliable dialers capable of maximizing ports for quick delivery;
  • Easy to use client interface with powerful options;
  • 24/7 support team for hands-free management and peace of mind.

How Do I Make RoboCalls?

RoboCalls are automated voice messages and calls. When you’re looking to set up this process, the first step is to find a vendor who provides the RoboCall service. There are lots of providers out there, so you’ll need to do some prep work to make sure you find the one that best suits your specific needs.

Questions to Ask Yourself

Go through all of your organization’s specific needs, as well as your overall communication goals. The important questions to ask yourself and your team members are: “what”, “when”, and “who”.

The questions might look like this:

  • What types of messages do you typically need to send?
  • When and under what conditions will we be making these calls?
  • Who are the different groups of people who need to receive these calls?

How To Make RoboCalls

The first step in making RoboCalls is actually to answer the questions we mentioned above. The answers to those questions will dictate, to an extent, the type of automated calling system you’ll need to shop for.

You’ll want to make absolutely sure that you get an automated calling system that will be the correct fit for your business. Since all the products out there are slightly different from each other, you’ll also want to spend some time understanding those products’ nuances and differences.

How RoboCalls Actually Work

Simply put, a robocall is a computer making a phone call or sending a text message. Now to go a little more in depth. A robocall is actually a type of software with technology that essentially turns a computer into a phone.

When the recipient, or callee, accepts the phone call, the robocall plays a pre-recorded message. Robocalls are designed to make en masse calls and send mass texts out to a list of phone numbers.

So now the question is how this list of numbers obtained. There are lots of ways, but the most common are through mobile carriers, automatic number storage, and sales lead lists.

The Downside of RoboCalls

Experian defines a robocall as “a recorded message that is transmitted automatically to many telephone numbers by an automatic dialing device.” Consumer Reports takes the definition a little further by including both landline phones and mobile phones, as well as allowing that a robocall can even send an unsolicited text to a cell phone.

Technology is advancing rapidly every day, which allows for many amazing things and overall improvements in everyday life. However, these same advances have made it easy for people to make illegal, spoofed robocalls. The Federal Communications Commission is involved in this problem, and is working to reduce these illegal robocalls.

While many robocalls are legal, like those used during political campaigns, the sheer number of illegal robocalls and scams have made people wary of any kind of automated call or text. The Federal Trade Commission set up the National Do Not Call Registry to help people have more control over who/what can contact them.

So Is There an Upside to RoboCall Technology?

Yes! Automated calling systems and automated messaging most definitely have their place.

RoboCall Systems Save Time

Traditional phone calls and text messages take a long time for the simple fact that they have to be made one at a time. When speed of delivery is essential, the traditional methods will actually be a disservice to you.

The software used for robocalls is designed to be fast and to allow you to make phone calls and send text messages en masse. One instance you’d need this speed is during a political campaign when you’re trying to reach as many voters as possible in a limited time.

Robocalling’s group calling service allows you to load your contacts, create and save as many messages as you want, and start robocalling all in a really short time frame. If all of this was done by a human, one at a time, it would take hours. But with the robocalling service, all of this can be accomplished much faster.