More people are mobilizing their lives…and their technology. Big box cellular phones have been replaced with sleek devices capable of delivering a computer’s worth of data at the swipe of a finger. The days of answering machines and pagers are long gone as innovation continues to shape the way we communicate and stay connected. Not the least of these advancements has been the rise of mobile phone devices along with our consequent addiction to them. Let’s face it: we are tied to our phones. Mobile phone use has become an integral part of daily life, with 96% of Americans now owning a phone. 81% of Americans use smartphones, which is up from 35% in 2011 according to the same Pew Research findings. Now more than ever political campaigns must continue to evolve with voter technology usage in order to secure wins for their candidates.
Political campaigning has also evolved along with technology, and digital marketing strategies have helped candidates compete for the ever-shrinking attention span of the modern voter. Tools like Robocalls and text message marketing for political campaigns help candidates stay front and center in the minds—and on the devices—of voters but alone are not enough to maximize a candidate’s chance for an election day win. When coupled with ringless voicemail, political campaign methods like text message marketing and robocalls have a well-rounded and powerfully effective marketing automation arsenal.
Ringless voicemail drops use typical phone user behavior to the advantage of companies, organizations, and campaigns. Keep reading to discover more about this revolutionary technology, how it differs from conventional marketing mediums and why it is so effective.
What is Ringless Voicemail
You may have recently seen a notification on your phone letting you know you have a new message without having heard the phone ring. Curious, you checked the message and received the information from the sender…without having spent time on a lengthy call or waiting on hold to be connected with a live person. The benefit to you? Simple. You saved time and still got the pertinent information. The sender also benefits since no time was spent engaging in conversation or getting hung up on. Being able to send voicemails to voters with minimal intrusion benefits both the voter and the candidate.
The technology making this possible is called ringless voicemails and is revolutionizing candidates reach potential with voters. Ringless voicemails (also known as RVMs or voicemail drops) let campaigns send a voicemail directly to voters, do not require human interaction and are among the latest advancements in political campaign technology. RVMs allow candidates to communicate with more voters in less time than conventional campaigning methods like door knocking or phone banking. You are aware of the benefits of robocalls and text message marketing for political campaigns but may not be aware that adding ringless voicemail drops to your political campaign’s digital marketing tools increase your chances of winning on election day.
Candidates understand that winning comes down to how well they can connect their campaign emotionally with the needs of voters. Creating content that builds value in your campaign by tying your platform to voter needs is only half the battle. The well-crafted campaign message requires automation in message delivery. Maximizing voter reach is important: connecting with as many voters as possible while spending as few campaign resources as possible in a limited amount of time is how candidates win. Ringless voicemail lets campaigns increase effectiveness without depleting the campaign coffers, giving candidates a competitive edge over their opponents.
Ringless voicemails allow candidates to connect with a large number of voters in a short amount of time.
When managed by the experts in campaign automation technology, RVMs meet the requirements of even the strictest compliance regulations.
Why use ringless voicemails for your political campaign
Ringless voicemails are perfect for social distance campaigning because they do not require door-to-door canvassing or literature drops by teams of volunteers. Ringless voicemails can reach voters that may be wary of attending public rallies or have mobility limitations. Voters who may not show up in person to support political campaign events can still be influenced by the expansive reach potential of ringless voicemails.
Other reasons why your campaign needs ringless voicemails:
- Deliver important campaign content without intrusion
- Place your candidate’s message directly in your voter’s ear
- Enhance your campaign reach among voters with minimal effort
- Pre-recorded content saves campaign funds and your candidate’s time and breath
- Take advantage of the most time-efficient campaign dissemination tool available
- Connect with voters that will not answer a call from an unknown number or respond to text messages
- Ringless voicemail software is compatible with both mobile and landline phones
How Ringless Voicemail is Different
Ringless voicemail is more effective than some older marketing tools like email campaigns and direct mailers through the postal service because they incorporate intuitive user behavior into their design. A voicemail notification plays to natural human curiosities, especially when no missed call is present to indicate who sent the message. When accompanied by more advanced technology like robocalls and SMS messaging services, ringless voicemail drops are a way to maximize the reach of your campaign with your target voter audience. Here is a quick rundown of common marketing techniques used by political campaigns and how ringless voicemail compares with each.
Phone calls vs. ringless voicemails. Phone calls directly to voters can be untimely and may be intrusive for some recipients. Unlike phone calls that disrupt the voter’s daily life, ringless voicemails send pertinent campaign content straight to the voicemail of the recipient. RVMs allow voters to conveniently listen when they are available.
Text messages vs. ringless voicemails. Both text message marketing and ringless voicemails are tools for political campaigns to deliver time-sensitive information quickly to a lot of voters. Both services are valuable for ensuring your client wins the next election. Unlike a text message, voicemail lets candidates make an auditory connection with voters. Voters are able to hear the conviction and compassion in the candidate’s voice.
Email marketing campaigns vs. ringless voicemails. In the age of spam folders and blocking capabilities, it is easy for recipients to miss content sent via email. The chance that your voters will miss out on reading the content without ever being exposed to it is high and creating regular content for consistent email campaigns can be costly to your political campaign. Ringless voicemails are a more effective tool for disseminating information.
Direct Mailers vs. ringless voicemails. When it comes to older marketing methods, direct mailers sent via the postal service are classic but are not always effective. Though they can be a strategic tool for communication, their effectiveness is limited. Small postcards run the risk of being drowned out by larger pieces of mail like catalogs or newspapers and poorly-designed content runs the risk of being thrown away. Get the recipient’s name wrong and you’re likely to have the opposite impact than desired. Unlike mailers, ringless voicemails do not require a candidate to make a trip to the mailbox and have a more effective reach than shot-in-the-dark direct mail campaigns that send content to a list of addresses which may or may not be occupied.
Why your political campaign needs ringless voicemail to win this election
Being able to get your message into the ears of candidates is crucial to fostering connections on an emotional level with voters. Why? When your campaign sends ringless voicemails to voters, you are able to convey your passion and conviction in ways that simply aren’t possible through the mail or in an email.
Successful candidates are able to build know, like and trust with their voters, connecting the value of their campaign platforms with pressing voter needs. Effective communication is at the heart of every winning campaign and means electing to connect with voters on an emotional—not rational—level. By transmitting messages through voiced content, voters hear the personality of the candidate and their passion for the issues at hand. This makes the candidate come across more accessible and approachable to the voter in ways impossible with the written word. Though written content is crucial to all campaigns, ringless voicemails increase the odds of a win on election day.
Navigating a new normal in a post-pandemic society will rest on the shoulders of winners of this election cycle. Social distancing drove us indoors and has left us stuck at home. Our reliance on digital services expanded. ZOOM conference calls replaced in-person boardroom meetings. FaceTime and Skype replaced coffee shop hangouts between coworkers, family, and friends. Voters may have changed the way they connect, but they have not stopped connecting. Communication dynamics have shifted to meet the needs of our new norm and so should your campaign. Winning in the next election will require candidates to rely even more on modern technology than in past election cycles in order to effectively connect with a more plugged-in target voter audience.
Use this increased dependence on technology to your advantage by signing up today for ringless voicemail for your political campaign.