Culture Part 1: A Series on the "Secret Sauce" Behind your Campaign

Try and think of words that are dramatically overused, unclear, a scapegoat for underperformance and at times annoying in the business world. Chances are the word culture comes up as a first or second option, as it should. However arbitrary the word appears at first glance, it truly is the “X factor” in any organization and will either destine your campaign for greatness or ruin it from the start. #RoboCentProTip: You are either suffering from or flourishing because of your political campaign’s culture.

We will cover 4 essential types of culture in any political campaign over the next two weeks - The first two are below!

A Whatever it Takes Culture

Job titles are good - teamwork is great. Upon hiring or vetting someone for a staff or intern role (at any level of management or influence), figure out how far the person is willing to go for the campaign. Many will say they will do whatever it takes to win, but their definition of "whatever" might not be what you had in mind. Upon deciding who your staff is, be clear with expectations and discern whether you are collecting “hirelings” (those who are comfortable only in a 9-5 environment with the goal of climbing the ladder to better jobs in the future) or those who believe enough in your campaign to make it a top personal priority.

A Cause-Centered Culture

Your campaign’s longevity is directly connected to your team’s commitment to the candidate’s vision. We easily join organizations and leaders who have evident passion, and we just as easily get burnt out by those who use us merely as a means to end. In every moment of the campaign, the “why behind the what” should be communicated. Ask yourself, could my staff explain in one sentence what the rationale behind our campaign is?

Be sure to stop by again next Monday for another two key components of a political organization’s culture.

Image credit: Stanley Herman.